Pioneering Missouri's new approach to Medical Marijuana.

We pioneered Missouri's new approach by leading the campaign for medical marijuana in Missouri. Now, Amendment 2 Consultants, LLC is here to help you navigate the new program as it grows from idea to reality.

Who We Are

Amendment 2 Consultants was founded by Mike Hill and John Payne, who first worked together as part of New Approach Missouri, the campaign that created and passed Amendment 2 with 65 percent of the vote in 2018.  They will bring the expertise and relationships they forged before and during that campaign to assist their clients in the medical marijuana application process and beyond. 

Mike Hill


●   Co-Founder of A2C
●   2019 Lawyer of the Year - Missouri Lawyers Weekly 
●   Board of Directors, New Approach Missouri
●   Advisory Board, Missouri Medical Cannabis Trade Association (MoCannTrade)
●   Juris Doctor Degree, St. Louis University School of Law
●   B.S. Degree in Journalism, Texas Christian University

Mike's passion for the cannabis industry is evident from his involvement with the passage of Amendment 2 and continued leadership role with New Approach Missouri. As a key contributor to the drafting of Amendment 2, Mike will be able to provide clients with invaluable insight into Missouri's medical marijuana law. Mike's role as a MoCannTrade board member is focused primarily on his work with the association's Government Affairs Committee, which is responsible for drafting model rules and regulations and interfacing with the Department of Health and Senior Services.

John Payne

John Payne


●    Co-Founder of A2C  
●   Campaign Manager, New Approach Missouri
●   Executive Director, Show-Me Cannabis
●   Advisory Board, Missouri Cannabis Trade Association (MoCannTrade) 
●   B.A. Degree in History, Washington University in Saint Louis

John gave his first speech on marijuana policy for a class assignment in eighth grade, and he has been developing a passionate expertise on the subject ever since. He served as treasurer and vice president of Washington University’s chapter of Students for a Sensible Drug Policy and started working on the issue professionally with Show-Me Cannabis in 2011. Since then, he has worked with stakeholders at the local, state, and federal level; testified before numerous committees on pending legislation; and led the campaign to pass Amendment 2 as the campaign manager for New Approach Missouri. He remains involved in the implementation process in his role with New Approach Missouri and an advisory board member for MoCannTrade.

Aaron Pendola


●   Operations and Application Development at A2C  
●   Graphic Design, New Approach Missouri
●   B.A. Degree in Economics, Tufts University 

Aaron brings a wide range of expertise across the full bid and proposal (B&P) life-cycle for competitive, government-issued awards. He has a strong record of writing winning business proposals across the biomedical, clinical, regulatory, grants management, and health IT communities - winning programs awarded by agencies including FDA, NIH, USDA, and HHS. Aaron demonstrates skill in technical writing, recruiting, technical and management solutioning, SOP development, pricing, graphic design, proposal management, and customer relationship management. 

About the Amendment

Amendment 2 (now Section XVI of the Missouri Constitution) passed with 65 percent of the vote on the November 2018 ballot. The amendment legalized the medical use of marijuana by qualifying patients and created a legal framework for its cultivation and sale, regulated by the Missouri Department of Health and Senior Services (DHSS).

DHSS is currently writing the rules and regulations for Missouri’s new medical marijuana industry, and they must release those along with application forms for patients and businesses by June 4, 2019. Business applicants will then have 60 days to complete the applications before DHSS begins accepting them on August 3. Amendment 2 lays out criteria that DHSS will use to score these applications and award at least 60 cultivation licenses, 80 extraction licenses, and 192 dispensary licenses.

Amendment 2 Consultants, LLC can help guide you through this process and submit your best possible application. We helped lead the campaign to pass Amendment 2, so we understand both the law and the challenges you will face. Contact us now to request a proposal!

June 4th

Application Release

60 Days

Response Window

August 3rd

Application Submission


Licenses Available

Range of Services

Drafting Applications for Licenses

We played major roles in the drafting of Amendment 2 and possess an excellent working knowledge of its provisions and what it instructs the DHSS to look for in a successful application. We also remain involved in the regulatory process, as those criteria evolve into more specific questions and requirements on the applications.

Team Building

We have built an excellent network of marijuana industry connections over the past seven years that can add much needed expertise for any group seeking to enter the space in Missouri.

 Connections to Reliable Vendors 

We have established relationships with the vendors your company will need to succeed, including providers in commercial real estate, accounting and other financial services, and insurance.

 Governmental Relations

We have worked frequently with elected and appointed officials at the local, state, and federal levels on this issue. Political support for your application, particularly at the local level, could be the difference between success and failure, and our experience can help you ensure the best possible outcome. We will also keep you apprised of any potential legislative or regulatory changes and craft the most effective strategy to influence or adapt to those changes. 

Public Relations

Public perception of your business will determine your success or failure, and we have given hundreds of media interviews on marijuana policy and planned countless public events across the state of Missouri. We will utilize those skills to create and maintain a positive image for your company. 

Social Media

Under John’s leadership, the Show-Me Cannabis and New Approach Missouri Facebook pages grew to more than 180,000 and 26,000 followers, respectively. We will work with you to generate appropriate content that will build a following and engage them with your brand. 

Brand Development

To pass Amendment 2 in the face of two rival proposals, we not only had to convince Missourians to support medical marijuana, but to support our particular brand of medical marijuana. We will work with your business to develop and market the qualities that set you apart from your competitors. 

Compensation: Compensation is negotiable depending on which services your business requires. Please contact us now to request a specific proposal for your group.

Contact Us

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Amendment 2 Consultants, LLC (A2C) is not a law firm and does not provide legal services.  The materials on this website were prepared by A2C for informational purposes only and are not intended to and do not constitute legal advice or a solicitation to provide legal services. This information is not intended to create, and receipt of it will not constitute, an attorney-client relationship. Readers should not act upon this information without seeking professional legal counsel.